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Scent Marketing for Retailers

Scent Marketing for Retailers

Retail afra Scenting-Blog
Scent Marketing for Retailers

Have you experienced the compelling smell that lingers in your mind that’s emanated from the pizza or roti shop at the corner of your street? Or the smell of popcorn or a deep fried potato on a stick on the exit of the shopping mall? One way, this is scent marketing. The food industry, long back, has understood the importance of smell and they make sure that the smell of their food extends as far as it could. It’s the smell that brings them their first customer who turns to be a lifelong loyal customer.

Of late, the retail industry is starting to realize the importance of scent marketing. Some retailers will have a welcoming scent already – thanks to the product they sell. Most others don’t have an afra for their product, for example, an electronic store, or else have not so welcoming smell – like that of a clothing store or a toy store.

For those who do not have inherent afra for their product, it is important to induce one in the store. For the ones who do not have a welcoming smell in the store, it is important to overpower it with a pleasing afra. In all cases, regardless what afra the product has or has not, creating an ambient afra that’s unique and feel good is highly beneficial for your retail business. Researchers across the globe have proved that scent marketing has positively affected their business in a big way in not just increasing the sales but in retaining the customers for longer times.

afra 24/7’s Retail Store scenting solutions will help your retail business to grow further. afra 24/7 has the technology and scents to create the most desirable ambient smell for your store. Contact one of the afra 24/7 Scent Specialist to turn your retail business even more successful.

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