History
Established in 1996 in Dubai, UAE, AFRA International DMCC operates as the international export division of the Afra Group, a prominent multinational specializing in print-finishing and packaging equipment. AFRA International provides cost-effective, dependable, and automated print finishing and packaging solutions throughout the Middle East and Africa (MEA) markets. With a proven track record of over 10,000 successful installations.
Vision
We aspire to lead print finishing and packaging equipment solutions in the MEA region, emphasizing efficiency, reliability, and eco-friendly practices. Committed to being the foremost provider of print finishing and packaging solutions in the Middle East and Africa, we deliver highly efficient, high-quality equipment.
Core Values
AFRA International upholds core values of professionalism, reliability, sustainability, affordability, functionality, and automation. These values guide our dedication to excellence, eco-conscious practices, affordability, and the delivery of top-quality solutions to our customers.
Leadership
For over two decades, AFRA International has demonstrated leadership in the field of automated print finishing and packaging equipment in the MEA market. The company's expertise and dedication have positioned it as a trusted leader in delivering innovative solutions that meet the unique requirements of its customers. AFRA International's leadership is reflected
Strategy
AFRA International DMCC's strategy focuses on delivering optimal print-finishing and packaging solutions to its customers. The company invests significantly in research and development to ensure its equipment remains at the forefront of technology. AFRA also places a strong emphasis on customer service, maintaining a team of experienced engineers and technicians dedicated to providing comprehensive support to its customers.
Research
AFRA International DMCC is deeply committed to research and development. The company maintains a team of experienced engineers who continuously enhance its products and develop innovative solutions for its customers. Our global team of researchers consistently works to advance technology, ensuring it aligns with the evolving needs of our customers.
Network Society
AFRA International is committed to the Network Society, a vision of a future where people, machines, and objects are interconnected and able to communicate with each other. The company's products and services help its customers embrace the Network Society by providing them with the tools they need to create and produce high-quality print products in a timely and efficient manner, while also supporting sustainability and real-time connectivity. In short, AFRA International is helping to build a more connected, sustainable, and efficient world.
Sustainability
AFRA International is committed to sustainability in all aspects of its business operations. Our products and services are designed to reduce waste and energy consumption in print finishing and packaging processes. AFRA International also actively seeks and promotes sustainable technologies and materials in its product offerings. The company collaborates with partners who share a commitment to environmental responsibility and works to reduce the carbon footprint of print finishing and packaging processes.